Comparison of 2 films

Bronson

Bronson was released in in 2009 by vertigo films, who specialise in niche products. However the film grossed a total amount of 258,360 pounds on it opening weekend, making it one of the most successful films that vertigo has produced.

As the company had little funding it was very distributed in a very specific way, for example the use of technological convergence as they used on line assets like You Tube and Face book to distribute their product, this is an example of horizontal integration, as it seeked the help from other companies to distribute their product.

Bronson used such distribution companies as E1 Entertainment and Magnet Releasing to help. The film also went to DVD quite suddenly with about 6 months inbetween the cinema release and the DVD release.

Harry Potter

The first Harry Potter movie was released in 2001 and since then there have been a total of 8 films. The total amount grossed by the film series is 7.7 billion. It was produced by Wrner Bros. and was also distrubuted by them.

As the films were orginally a book series the series had a lot of buzz before the films were released, as the company had a lot of funding the company could used book signing's, trailers, websites, the making of it's own products and it's very own place at amusment parks to generate a lot of PR for the film.