AS Media Homework

Thursday, 3 May 2012

Comparison of 2 films

Bronson

Bronson was released in in 2009 by vertigo films, who specialise in niche products. However the film grossed a total amount of 258,360 pounds on it opening weekend, making it one of the most successful films that vertigo has produced.

As the company had little funding it was very distributed in a very specific way, for example the use of technological convergence as they used on line assets like You Tube and Face book to distribute their product, this is an example of horizontal integration, as it seeked the help from other companies to distribute their product.

Bronson used such distribution companies as E1 Entertainment and Magnet Releasing to help. The film also went to DVD quite suddenly with about 6 months inbetween the cinema release and the DVD release.

Harry Potter

The first Harry Potter movie was released in 2001 and since then there have been a total of 8 films. The total amount grossed by the film series is 7.7 billion. It was produced by Wrner Bros. and was also distrubuted by them.

As the films were orginally a book series the series had a lot of buzz before the films were released, as the company had a lot of funding the company could used book signing's, trailers, websites, the making of it's own products and it's very own place at amusment parks to generate a lot of PR for the film.

Thursday, 19 April 2012

The Boat That Rocked

The Boat That Rocker was directed and created by Richard Curtis and was released in May 2009. It fell under the genre of comedy and was the story of the pirate radio station called Radio Caroline.

It was produced by Working Title and Universal pictures however did not do as well as people thought it would do, grossing only 6.1 million in it's first 12 weeks. The Boat That Rocked
was distributed by United international pictures, the boat that rocked was exhibited differently for the North American to British release to gain maximum reach all over and it was released in the April half term in Britain to 400 hundred cinemas.

It was recieved badly at the cinemas as critics said that the running time of 2 hours 15 minutes was too long for British audiences, so they shortened it for North America. This was a surprise for the production team as they believed that it would do well as if appeal to people alive in the 60's but it also appeals to the younger audiences who are intrested in conventional things such as sex, drugs and rock and roll.

By releasing the DVD in Britain in September, this played a huge advantage to DVD sales, as in the colder months less people wanted to go out, more wanted to stay at home and rent/buy/watch films, so this was a popular choice, also as it’s a comedy it lightened peoples moods in the depressing darker colder months- so was a popular choice.

By Joe Wilkinson